Hi Friends, I’m Catherine Ross.
A Little Bit About Me
I am a creative director, writer and brand strategist based in Birmingham, Alabama. Before working in agencies, I never dreamed of becoming a copywriter or creative director. In fact, I didn’t take a single marketing or advertising class in college. I learned everything on the job with the help of wonderful mentors and collaborators. Outside agency life, I enjoy pursuing other creative outlets like making bath salts or baking biscuits. When the weather is nice, you’ll find me out walking on a trail or paddle boarding on a lake somewhere.
Create a life that speaks volumes.
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Brand Voice & Tone
Origin Stories
Taglines & Slogans
Mantras & Manifestos
Mission Statements
Vision Statements
Purpose Statements
Brand Values
About Us Pages
Brand Guidelines
Brand Presentations
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Creative Briefs
Managing & Leading Team
Providing Feedback
Concept Development
Campaign Themes
Vision & Voice
Big-Picture Strategies
Art Direction
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Goal Setting
Planning & Organization
Timelines & Milestones
Budget & Resource Management
Directing & Managing Team
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Websites & Landing Pages
Print & Digital Advertisements
Brochures, Collateral & Packaging
Video & TV Scripts
Social Media Strategies & Posts
Email/E-Blasts
Exhibits, Books & Apps
Signage & Wayfinding
Advertising & Marketing Assets
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Brand Strategy
Brand Architecture
Brand Purpose & Positioning
Brand Experiences
Value Proposition Development
Competitive Analysis
Go-To Market Strategy
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Campaign Concepts
Branded Content
Integrated Campaign Development
Video & Photography Content Production
Advertising & Marketing Assets
Copywriting
Blogs, Articles & Case Studies
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Sales & Pitch Decks
Case Studies
Bios
Executive Messaging
Culture Initiatives
Briefs
Strategy
Surveys & Workshops
Interviewing
Communication Strategies & Language
Awards Submissions
Speech Writing
Corporate Announcements
Press Kits
Investor Emails
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Relationship Building
New Business Development
Vendor Management
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Research & Competitive Analysis
Questionnaires
Workshop Development
Leading & Conducting Meetings
Client Onboarding
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Research & Ideation
Name Generation
Naming Presentations
Descriptions
Common Law Vetting
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Web, TV & Social Videos
Video Case Studies
Brand Launch Videos
Motion Graphic Videos
Concepting
Storyboarding
Video Treatments
Script Writing
Building Schedules
Developing Call Sheets
Planning & Production
Creative/Art Direction
Edit Supervision
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Temporary Sites
Site Map & Navigation
Web Stories
Web Content
Web Copywriting
Meta Tags & Descriptions
Selected Clients
I have been honored to work with more than 150 organizations across the US and Canada.
Luxury, Hospitality & Retail
Milo’s Hamburgers
Marcella at Deer Valley
Reef Capital Partners
Steven Fox Jewelry
SummerStory at Alys Beach
Bebette at Alys Beach
Parasol at Alys Beach
Terre et Sang
Tributer Bay
Rosette
Round Mountain
Manuscript
Cashiers Lake
Railroad Park
JH Ranch
Decatur Coca-Cola Bottling Co
Downtown Huntsville Trails
The Village at Spanish Oaks
The Bray at Liberty Park
Design & Manufacturing
Sunbelt Solomon
Classic Brass
M.J. Harris Construction
Davis Machine
Rural Studio
Peace Design
CS Beatty Construction
Risher Martin
Dalgleish Construction
Shannon Bowers Designs
Frank Ponterio
Patrick Sutton
Francis Bryant
Jackson LeRoy
Grant Trick
Foxtail Interiors
Marmi Natural Stone
Buildhaus
Mbare Art Space
Health & Education
Protective Life Insurance
YMCA
UAB Medicine
Auburn University
Core Diagnostic Lab
Warriors & Quiet Waters
Alabama Bicentennial Commission
Alabama Humanities Alliance
The University of Alabama
University of North Alabama
University of Montevallo
Steris
Comfort Care
Bates Orthodontics
Dermatology & Laser of Alabama
Village Dermatology
Rousso Plastic Surgery
Greenwich Barre Studio
Birmingham Orthodontics
Corporate & B2B
Alabama Power
Altec
Regions Bank
Two Maids
Home Franchise Concepts
Kitchen Tune-Up
Aussie Pet Mobile
Southern Food Service Management
Stella Source
Bodewell Legal Group
Mayfair Advisory Group
Warren Averett
DC Capital & DC Partners
KBB Electrical
Suit Trucking
Silverwing Partners
IMS Communities
Belterra Partners
Alosant
I am also the owner and
creator of Clover Bloom
